Skip a workout, fund a charity.
Commit to 1–4 exercise sessions a month with $10 on each. Show up and pay $0. Skip one, and your stake goes to a charity you chose.
Start with a stakeAlready have money on the line? Sign in.
A MONTH, FOR EXAMPLE
Photos are private — yours alone unless you choose to show one to your buddies.
How Good Either Way works
Good Either Way is a commitment app for exercise, open across Europe, North America, and the Asia-Pacific: commit to one to four sessions a month with $10 staked on each. Exercise and pay $0. Skip, and your whole $10 goes to the charity you chose.
Pick your sessions
One to four exercise sessions a month, $10 staked on each — never more than $40 on the line.
Write your checklist
Your exercise plan, in your own words — a free-text checklist only you define.
Show up & snap
Tick an item, snap a proof photo. Private, unless you choose to show your buddies.
Pay $0
Exercise as promised and the month costs nothing. That's the whole idea.
Good, either way.
You exercised
You pay $0. Keep your money, keep your streak.
You didn't
Your $10 goes to the charity you picked. Someone still had a great month.
Your whole $10 is donated. Of it, the charity keeps $8 and pays us $2.
- 1st of the monthWe holdfor last month's missed sessions
- 5th of the monthWe collect & donateunless you tapped “I regret” — straight to your charity's own account
- 25th of the monthWe warn“you've got money on the line — go exercise!”
Tell a friend
Everyone has a friend that could use a bit of motivation. Not you, of course. You should tell that 'friend' about us.
On iPhone: tap Share, then “Add to Home Screen” — we’ll be one tap away.
Built to be fair
$40 cap
The most you can ever have at stake in a month.
One-tap cancel
“I give up — let me off the hook.” Instant. No maze.
Warned first
Always, before any charge. Every single time.
Injured? Pause.
One tap freezes everything. We never push through pain.
Fair questions
Frequently asked questions
What if I just… disappear?
We check on you. Four weeks without a visit and we email to ask if you're ok. Eight weeks, one more honest nudge. At twelve weeks we pause your stakes automatically — we don't charge people who aren't even visiting. Coming back is one tap, whenever.
Can I cheat?
Yes. The photo is a nudge, not a police report — only you ever see it. If you cheat, you're mostly cheating your streak.
Where does my money go?
Your whole $10 is donated to your chosen charity, charged straight on their own Stripe account — we never hold it. The charity pays us a $2 platform fee.
Is it tax-deductible?
We make no deductibility promises. Donations go direct to the charity; any receipts are theirs to issue.
What if I'm injured?
Tap pause. Stakes and nudges freeze instantly. We never push anyone through pain.
How do I cancel?
One tap: “I give up — let me off the hook.” No maze, no guilt-trip. Gone.
What's the most I can lose?
$40 a month — four sessions at $10. Set it lower any time — the change applies from next month; the month you're in stays exactly as you promised it.
Is Good Either Way legit?
Yes. Good Either Way is run by Skiwo AS (org 916636660), a company registered in Norway. Payments run through Stripe — we never see or store your card number. Our fee is public: your whole stake is donated to the charity you picked, and they pay us a $2 platform fee.
How is Good Either Way different from StickK or Beeminder?
Same family — commitment devices, money on the line. The differences: on Good Either Way your forfeit never funds an "anti-charity" and is never ours to keep — your whole $10 goes to a registered charity you picked, straight into their own account (they pay our $2 fee out of it). Proof is a private photo we trust you on, there's a regret window (the 1st to the 5th) before any money moves, the cap is $40 a month, and we never prescribe exercises.
Which charities can I pick?
Registered charities that pass two gates: Stripe's identity checks, then a human review by us. Your whole donation lands in the charity's own account — there's no free-text payee, ever. The list grows as partners join, and you can invite your favourite charity from inside the app.
Does putting money on the line actually work?
There's real research behind commitment devices. Gym-goers who staked their own money kept exercising at higher rates long after the incentive ended (Royer, Stehr & Sydnor, American Economic Journal: Applied Economics, 2015), and smokers offered a money-at-stake contract were more likely to quit (Giné, Karlan & Zinman, 2010). We didn't invent the idea — we just made the losing half of it joyful.